Some people think that politics is a game. Advertising this referendum issue for St. Pete Beach, Florida, took that issue literally. The board game was made for the commercial and was a recreation of Gulf Boulevard with toy block buildings similar to the actual street. Drama was added to visuals by using lighting effects on the prop as well as in our studio backdrop. Depth was accomplished by using macro settings on the camera. The angles and moves were made possible by mounting the camera on our jib.