This national direct response TV ad was shot in high definition on location in Tampa, using CMR's Cine-look HDV Camera package. 3d modeling and animation help describe the product and its high-quality components. This campaign consisted of multiple commercials, each starting with a familiar comical scene of barbequeing gone wrong. As a testament to the product, the prime rib featured is shown just as it came off the grill. However, the portable table it was on shook violently during the single chance we had to get the shot. Compositing, motion tracking and stabilization made the shot look rock solid.