Nationally Distributed MOVIE Clips CD-ROM Campaign Wins GOLD
A virtual movie theater on CD created by Tampa video and integrated media production company CMR Studios won two ADDY® awards including a Gold for interactive campaigns in the Tampa Bay Ad Fed competition. The CMR Studios staff created all of the content and programmed the interactive disc, designed and modeled virtual sets that included a highly interactive movie theater lobby, theater, arcade, screening rooms, a studio backlot and even the rooftop skyline of Batman’s Gotham City. One disc in the series also contained exclusive content for the High School Musical films created by CMR for Walt Disney Studios.
Over a million of the CD-ROMs were distributed nationwide in theater lobbies by Capitol Color Mail. Released seasonally, the interactive program features previews for upcoming features from all of the major motion picture studios, advance screenings, movie themed games, exclusive behind the scene features, and even a virtual Batman comic series by DC Comics.
With over 60,000 entries annually, the ADDY® Awards is the world’s largest advertising competition. Conducted annually by the American Advertising Federation, the ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising in all types of media.
It doesn’t take a surgeon to figure out the benefits of this production.
The Bonati Institute found that potential patients wanted information about the advanced spinal treatments they offer, but there were not enough opportunities for the live seminars they conduct around the country. Plus it demanded a lot of the doctor’s time. Online seminars offered them time and cost savings. In addition they could reach more people.
We shot the HD video on our green screen stage and edited the project to insert graphic and video elements. The final production contains the same information that is presented in live seminars. We then created a mini-site that is contained within the Bonati site. It provides playback of this video with advanced chapter capability so the viewer can advance to specific points of interest. The rest of the mini-site contains text information and other patient videos.
The end result is more potential patients are reached, while the doctors spend more time in the operating room and less time in a hotel room.
The Woodbridge II
We took the usual home virtual tour video to the next level using camera cranes, dolly shots and dramatic lighting to enhance the high-end look of these homes. This is one of a series of videos shot in several Tampa Bay communities for this corporate website and MLS listings.
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Wild Wings
Mike Weber is both voices on this “Wild Thing” parody for an Arizona wing house. We customized one of our library music tracks to match the “lyrics” performed by Mike, then we digitally processed his voice to get the “Barry White” resonance needed.
The highest state-of-the-art in video production has arrived in Tampa. CMR Studios is the first facility in Tampa Bay with the new RED ONE Digital Cinema Camera and to offer the complete RED workflow for production and post. The new camera shoots Ultra High Definition 4k images that are five times higher resolution than all previous HD cameras. The complete CMR RED camera package includes 35mm cine prime and zoom lenses by Zeiss and Cooke that provide the depth of field and selective focus usually associated with film cameras.
Among the first in the world, studio owner Mike Weber ordered the new RED ONE camera over a year and a half ago while it was still in development by the Red Digital Cinema Camera Company. The camera is unique because of the ultra high definition quality, dynamic range and file output in RAW format that is essentially digital film. Shooting on RED at 4K allows for delivery in several format resolutions from the same footage. Output can be 4K, 2K, HD 1080, HD 720, SD and even vertical HD for digital signage. Because the creative freedom in post-production is limitless, it is ideal for both cinematic images and special effects. The film “Wanted,” in theaters now, was shot using the RED ONE. In addition to feature film work CMR clients who will use the advanced camera include: indie films, broadcast, corporate marketing and advertising agencies who want to shoot national quality commercials.
CMR Studios can be booked to do all aspects of production and post using the RED ONE. The camera is also available for rental to qualified professionals anywhere in Florida. For more information visit http://www.RedOneFlorida.com.
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The Geekster
You can just picture the glasses and pocket protector on the geek in this spot that ran in several Florida radio markets.
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even the rooftop skyline of Batman’s Gotham City. One disc in the series also contained exclusive content for the High School Musical films created by CMR for Walt Disney Studios.
