Tampa Bay could be considered the capital of direct response advertising. There have been many millions made by those selling products directly to consumers via TV spots. After all, we have nationally famous pitch men Anthony Sullivan and Kevin Herrington as well as HSN right here in our back yard. So it’s only natural that we’ve done our fair share of infomercial productions over the years.
We’ve done just part of productions like providing RED ONE camera services, shot inserts on our green screen stage, done voiceover recording, audio and video post-production or finished complete productions from concept through delivery like this example for a new gas grill accessory that eliminates food burning flare-ups.
So call and tell us about your sheet plastics. Operators are standing by.
The Bonati Institute found that potential patients wanted information about the advanced spinal treatments they offer, but there were not enough opportunities for the live seminars they conduct around the country. Plus it demanded a lot of the doctor’s time. Online seminars offered them time and cost savings. In addition they could reach more people.
We shot the HD video on our green screen stage and edited the project to insert graphic and video elements. The final production contains the same information that is presented in live seminars. We then created a mini-site that is contained within the Bonati site. It provides playback of this video with advanced chapter capability so the viewer can advance to specific points of interest. The rest of the mini-site contains text information and other patient videos.
The end result is more potential patients are reached, while the doctors spend more time in the operating room and less time in a hotel room.
The Woodbridge II
We took the usual home virtual tour video to the next level using camera cranes, dolly shots and dramatic lighting to enhance the high-end look of these homes. This is one of a series of videos shot in several Tampa Bay communities for this corporate website and MLS listings.
Eleven model homes are going to star in their own online videos. Builder and developer Rottlund Homes has contracted with Tampa Bay production company CMR Studios to visually feature the amenities that will be shown on the Rottlund Homes corporate website. Unlike the virtual tours that are more common on real estate websites, these productions will lead viewers though the properties and showcase the high-end finishes, layout and design, using production techniques usually reserved for television commercials. The project will be shot in High Definition and the footage can be re-purposed later for TV commercials and promotional DVDs.
Launching a web and direct mail campaign, this Tampa client needed an informational video to educate the public about the services their profession provides, while positioning them as the experts in insurance adjusting. We wrote and produced this video. Since this is largely based on information, production planning started with extensive background research, then editing it to a reasonable length and shooting the supporting footage. Our archive of footage shot for our own stock library provided most of the dramatic scenes of destruction.
This company needed an online sales tool to highlite the benefits of their technical training system. We worked with them to edit and refine their original script. We then shot the talent in HD on our green screen stage. In post production we added supporting graphics, stock footage and actual product demonstrations to create an informative and effective presentation compressed and optimized for online playback. (Just like you are watching.)