A single message from several Pinellas County Florida official voices made morphing a useful creative approach for this spot. All spokespersons were shot in our studio with particular attention paid to positioning to facilitate the best morphing. The high quality of the special effect was achieved using Shake compositing.
This is one spot in a long running campaign for this Tampa law firm that we have produced for several years now. We developed a style and format that has helped establish identity for the firm, provides background on their services, and meets the requirements of the Florida Bar Association while conveying a high quality image. Several scripts are done on location in each day of shooting. In some cases we shoot with two cameras to insure continuity and provide flexibility in editing. Our location lighting was done with warm tones in mind to convey sincerity. A stock reel of office shots for supporting scenes, used throughout the campaigns was blocked in advance and shot in just one day to minimize office disruption.
Close to Home
This commercial was shot on the USF St. Petersburg, Florida, campus. Recorded in high definition, it was distributed into the nearby downtown movie theater for pre-film advertising. Featuring a look at campus life using real USF students, student government helped with the casting and booking of all the talent. Shot in one day at locations all over campus and on downtown streets. The most complicated scene was the dorm room, since it was in a new building still under construction.
“Right Sized Care”
This is a cute spot with cute kids doing what cute kids do visiting the doctor.
They say to never work with animals and kids. Well, the animals were all only animated so the kids were the only challenge. We kept them busy and happy by playing with them between takes. Shooting fast to minimize down time also helped. We also didn’t make a big deal about directing them, minimized retakes and then kept the camera rolling during prep and rehearsal time to catch the kids being themselves. The result is a very genuine “performance.”
On Behalf of a Grateful Nation
Rarely seen video of an actual burial at sea ceremony is mixed with patriotic images and a great score to inform veterans of benefits. The challenge was making shaky VHS footage shot by the Navy a high enough quality for broadcast. Image stabilization, slow motion and layering it as a graphic element was the answer.
Where the Locals Go
A custom animated open and rolling stock shots around St Petersburg established a truly local Florida identity for this dealership. Modeled after a classic postcard image the opening animation comes to life. The image was further used in the campaign on billboards throughout the Tampa Bay area. We shot rolling stock footage of the cars using local landmarks over a two day period. Saving time and production costs for the client when it was used for multiple spots. The typical car spot disclaimer was parodied to say “Amateur drivers on open St. Pete streets.” It got a chuckle from those quick enough to notice it.
Lowest Price Guaranteed
The hand stamp icon for the sale became a sales tool also used in print advertising. One day of shooting at the dealership resulted in an archive of footage that was used in numerous spots. This kept the content fresh and production costs down. It also allowed for the short production schedules often necessary with automotive spots.