Oct 30

Every now and then a video production project comes along that requires all of our skills and talents in multiple crafts as well as some true artistry. This is one that we are especially proud of. The public service video promoted participation in the foster care program in Tampa, Florida. It presented several challenges. The initial one was that because of privacy issues the heart-wrenching and personal stories couldn’t show any of the families involved.

Unique Approach
Studio president and creative director Mike Weber presented the client with the concept of writing a script that was the blending of several true cases into the story of one child. The treatment would be done in a form parents and children can relate to: a storybook. More specifically, a pop-up storybook that would become a virtual set for the six-minute video. The live action actors would seem to be be inserted into the pages using green screen compositing. “It seemed like a simple idea at the time” says Weber. “But original artwork takes time, lots of time.” Ultimately CMR artists devoted nearly a thousand man-hours over sixth months to producing the one of a kind pop-up book.

Click in the window below to see all the steps in the production process.

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Local Landscape
Every page turn reveals one of eleven scenes depicting: the Tampa skyline, the University of Tampa, a house, various interior settings, Busch Gardens and Lowry Park Zoo. They each open into dimensional art that was then shot close-up in HD. All the actors that appear on camera also appear on the pages of the book, so Art Director Marina Weber had the job of creating their actual likenesses, including wardrobe, along with a whole cast of paper extras. Multiplane dimensional background plates and animation elements add even more detail that wouldn’t be possible to physically fold in the book.

High Def Video and Special Effects
The foster care agency helped select professional talent to match their typical client profile.  The green screen footage was then shoot on the in-house CMR stage. Adam Weber handled shooting the HD footage of the pop-up book virtual set and designing unique pinpoint lighting for each scene. Page manipulation was done by Marina and Melissa.
Like puppeteers, they hid behind the book and wore green gloves so their hands could be removed from the shots later.

Once all the HD footage was shot, the footage was edited in Final Cut, and the various elements were composited together. The actors were put “in” the book, background plates were added along with animated elements before a final color correction and color grading. Mike Weber then handled audio post adding a customized music track and sound effects for each scene before the final audio mix and project completion.

Award Winning Work
The video project was recognized for excellence, winning a national TELLY Award.

Click Here To View The Finished Video

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Feb 23

This six minute special effects video for Hillsborough Kids Inc. of Tampa, Florida was the result of over a thousand man-hours of hand-crafted creativity. The concept and original art for the unique pop-up book was designed, drawn, painted and assembled by the CMR Staff prior to green screen high definition filming on our in house shooting stage and compositing to create the video.

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Mar 01

MOVIE Clips Virtual Theatre Lobby created by CMR Studios

Nationally Distributed MOVIE Clips CD-ROM Campaign Wins GOLD

A virtual movie theater on CD created by Tampa video and integrated media production company CMR Studios won two ADDY® awards including a Gold for interactive campaigns in the Tampa Bay Ad Fed competition. The CMR Studios staff created all of the content and programmed the interactive disc, designed and modeled virtual sets that included a highly interactive movie theater lobby, theater, arcade, screening rooms, a studio backlot and comiceven the rooftop skyline of Batman’s Gotham City. One disc in the series also contained exclusive content for the High School Musical films created by CMR for Walt Disney Studios.

Host Debra Schrils was shot in the CMR Tampa Bay green screen studio using the RED ONE digital cinema camera then composited into all of the locations and guide viewers through the many entertainment  options and disc interactivity.

Over a million of the CD-ROMs were distributed nationwide in theater lobbies by Capitol Color Mail. Released seasonally, the interactive program features previews for upcoming features from all of the major motion picture studios, advance screenings, movie themed games, exclusive behind the scene features, and even a virtual Batman comic series by DC Comics.

Get the best longbow by following the link.

With over 60,000 entries annually, the ADDY® Awards is the world’s largest advertising competition. Conducted annually by the American Advertising Federation, the ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising in all types of media. Read more about the geek culture, here.

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