Oct 30
2013

Every now and then a video production project comes along that requires all of our skills and talents in multiple crafts as well as some true artistry. This is one that we are especially proud of. The public service video promoted participation in the foster care program in Tampa, Florida. It presented several challenges. The initial one was that because of privacy issues the heart-wrenching and personal stories couldn’t show any of the families involved.

Unique Approach
Studio president and creative director Mike Weber presented the client with the concept of writing a script that was the blending of several true cases into the story of one child. The treatment would be done in a form parents and children can relate to: a storybook. More specifically, a pop-up storybook that would become a virtual set for the six-minute video. The live action actors would seem to be be inserted into the pages using green screen compositing. “It seemed like a simple idea at the time” says Weber. “But original artwork takes time, lots of time.” Ultimately CMR artists devoted nearly a thousand man-hours over sixth months to producing the one of a kind pop-up book.

Click in the window below to see all the steps in the production process.

Get Adobe Flash player

Local Landscape
Every page turn reveals one of eleven scenes depicting: the Tampa skyline, the University of Tampa, a house, various interior settings, Busch Gardens and Lowry Park Zoo. They each open into dimensional art that was then shot close-up in HD. All the actors that appear on camera also appear on the pages of the book, so Art Director Marina Weber had the job of creating their actual likenesses, including wardrobe, along with a whole cast of paper extras. Multiplane dimensional background plates and animation elements add even more detail that wouldn’t be possible to physically fold in the book.

High Def Video and Special Effects
The foster care agency helped select professional talent to match their typical client profile.  The green screen footage was then shoot on the in-house CMR stage. Adam Weber handled shooting the HD footage of the pop-up book virtual set and designing unique pinpoint lighting for each scene. Page manipulation was done by Marina and Melissa.
Like puppeteers, they hid behind the book and wore green gloves so their hands could be removed from the shots later.

Post-Production
Once all the HD footage was shot, the footage was edited in Final Cut, and the various elements were composited together. The actors were put “in” the book, background plates were added along with animated elements before a final color correction and color grading. Mike Weber then handled audio post adding a customized music track and sound effects for each scene before the final audio mix and project completion.

Award Winning Work
The video project was recognized for excellence, winning a national TELLY Award.

Click Here To View The Finished Video

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with:
Sep 20
2013

alstom_timelapseCareful Positioning of Cameras Makes Time Lapse Videos Move

When shooting time lapse video of a large construction site, it’s most common to see a long static wide shot of the site. Unfortunately you miss seeing the details of what work is going on.  The solution is to use multiple camera positions and angles that selected for maximum view, action and details. This video we shot for Alstom Power and Tampa Electric Company. It really lets you appreciate the skill it takes to set into place pieces that weigh almost two million pounds each.

This video  won an ADDY award for cinematography

Click to view >>

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with:
Jul 25
2013

Duratek

duratek It takes time to build a house. But showing this unique building concept for all concrete construction only takes a few minutes after several weeks of actual work.  This video uses time-lapse to show the many benefits of building precast homes in a dramatic fashion. It was designed to be a marketing tool to persuade other homebuilders a faster and safer solution to traditional wood-frame homes.

Click to view >>

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with:
Apr 16
2013

Remember The Florida Suncoast Dome?
With the passing of Pat Summerall today we were remembering editing the video that pitched (no pun intended) the concept of major league baseball in St. Petersburg. Pat was the voice of the presentation produced by Bob Guckenberger and Landers & Partners Advertising. The narration was recorded in just one take.

Though talk has turned again to a new stadium for the Tampa Bay Rays. It really wasn’t that long ago that Tropicana Field, then known as The Florida Suncoast Dome, was spoken of in glowing terms. In fact, it was the centerpiece of the pitch to get a major league team.

By the way, studio owner Mike Weber was the first person to place a season ticket reservation for the future team.

We thought it would be interesting to share this insight into the facts and figures that contributed to getting Tampa Bay a team and once again hear the memorable voice of Pat Summerall.

This is from an old VHS tape out of our archives so the quality isn’t the greatest. But you’ll still enjoy it.

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with:
Feb 23
2013

This six minute special effects video for Hillsborough Kids Inc. of Tampa, Florida was the result of over a thousand man-hours of hand-crafted creativity. The concept and original art for the unique pop-up book was designed, drawn, painted and assembled by the CMR Staff prior to green screen high definition filming on our in house shooting stage and compositing to create the video.

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with:
Mar 13
2010

Reducing traffic on Florida highways may be as simple as getting workers to just stay home. That’s the message Bay Area Commuter Services wants to send in a video being written and produced by CMR Studios. The High Definition project will feature on-camera talent Art Edmonds. Bay Area Commuter Services, Inc. (BACS) is one of the Florida Department of Transportation’s nine commuter assistance programs within the state. It is a private, non-profit organization founded and funded by the State of Florida Department of Transportation to promote transportation alternatives to the single-occupant vehicle in the Tampa Bay area and surrounding counties. The agency operates in Hillsborough, Pinellas, Pasco, Hernando and Citrus counties. CMR has already produced two corporate videos and a series of award winning television commercials for the transportation agency.

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with:
Oct 21
2008

Bonati Institute mini-site created by CMR Studios

The Bonati Institute found that potential patients wanted information about the advanced spinal treatments they offer, but there were not enough opportunities for the live seminars they conduct around the country. Plus it demanded a lot of the doctor’s time. Online seminars offered them time and cost savings. In addition they could reach more people.

We shot the HD video on our green screen stage and edited the project to insert graphic and video elements. The final production contains the same information that is presented in live seminars. We then created a mini-site that is contained within the Bonati site. It provides playback of this video with advanced chapter capability so the viewer can advance to specific points of interest. The rest of the mini-site contains text information and other patient videos.

The end result is more potential patients are reached, while the doctors spend more time in the operating room and less time in a hotel room.

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with:
Aug 28
2008

The Woodbridge II
We took the usual home virtual tour video to the next level using camera cranes, dolly shots and dramatic lighting to enhance the high-end look of these homes. This is one of a series of videos shot in several Tampa Bay communities for this corporate website and MLS listings.

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with:
Sep 19
2007

Realtime IT Solutions

realtime_ITThis company needed an online sales tool to highlite the benefits of their technical training system. We worked with them to edit and refine their original script. We then shot the talent in HD on our green screen stage. In post production we added supporting graphics, stock footage and actual product demonstrations to create an informative and effective presentation compressed and optimized for online playback. (Just like you are watching.)

Click to view >>

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with:
May 14
2007

Forever Families

heart_gallery Using audio from actual foster children, rather than actors, helped show how these kids have the most basic of needs – the love of a parent.

Click to view >>

Share This PostShare on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone
Tagged with: