Jul 23

Tampa Video Production logo file preference for your commercial or videoIt’s not unusual for clients to send us their logo to use in their video production, web video or commercial. After all, that’s one of the most important parts of your identity. It’s important too that it look great in HD.  Yes, even onine video is now High Definition. All too often we get a little thumbnail that they actually grab from their own website. Unfortunately, it seems that many designers don’t give clients the proper file type for distribution to different mediums, like print and video. JPEGs are the most common. The problem with those files is that they don’t re-size well and they don’t have transparency to overlay the video on a background without having it appear in a white box. I found a great website that explains the differences. It’s clever name says it all. www.NOjpeg.org

The bottom line is that when we are gathering assets for your production we would prefer that you send us an EPS file of your logo. If you don’t have one, you should request one from your designer. Send us a copy and keep a copy in you archives. If that isn’t possible, or if you want us to create a new logo for you, our Art Director Marina can create one for you from whatever file you send us. Even if it’s that little website thumbnail. Then you will have it for all of your video productions and even print jobs too. If you are new to video productions and need a little help there are a lot of video production companies to help you make the best video.

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