Aug 18
2013

Caterpillar wrangling on setSo where do you go to get a caterpillar on short notice? That was the challenge when producing one of a series of spots for sod company Bethel Farms. Depicting a family enjoying their lawn and the great outdoors one shot was of a curious little girl watching a live caterpillar. Cute idea. But we live in a state where importing bugs is difficult. Finding one in the wild proved a futile search. Then we remembered that the Museum of Since and Industry in Tampa (MOSI) has a butterfly exhibit. It only took one call and a quick trip the day before the shoot. We got two Monarch caterpillars and a milkweed plant to feed them. We were told that one was likely to be just two days from forming a chrysalis.RED ONE Florida shooting a TV spot featuring a caterpillar

The day of the shoot, we didn’t wait long to get the shot. Marina took on the role of caterpillar wrangler and gently moved our many legged friend onto a stick and kept the striped star in the shot when it crawled away. Using the RED ONE camera and a long lens at ground level produced an endearing shot of little Emma, the caterpillar and some of the lush hero grass.

The funniest part was when cameraman Rich Roddman was trying to keep little Emma interested after a few minutes of staring at the caterpillar. He asked her if she had a name for it. Not being a fan of bugs, she quickly replied “Ewe”.

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Jul 25
2013

Duratek

duratek It takes time to build a house. But showing this unique building concept for all concrete construction only takes a few minutes after several weeks of actual work.  This video uses time-lapse to show the many benefits of building precast homes in a dramatic fashion. It was designed to be a marketing tool to persuade other homebuilders a faster and safer solution to traditional wood-frame homes.

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Apr 16
2013

Remember The Florida Suncoast Dome?
With the passing of Pat Summerall today we were remembering editing the video that pitched (no pun intended) the concept of major league baseball in St. Petersburg. Pat was the voice of the presentation produced by Bob Guckenberger and Landers & Partners Advertising. The narration was recorded in just one take.

Though talk has turned again to a new stadium for the Tampa Bay Rays. It really wasn’t that long ago that Tropicana Field, then known as The Florida Suncoast Dome, was spoken of in glowing terms. In fact, it was the centerpiece of the pitch to get a major league team.

By the way, studio owner Mike Weber was the first person to place a season ticket reservation for the future team.

We thought it would be interesting to share this insight into the facts and figures that contributed to getting Tampa Bay a team and once again hear the memorable voice of Pat Summerall.

This is from an old VHS tape out of our archives so the quality isn’t the greatest. But you’ll still enjoy it.

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Mar 11
2013

The Quiet Life

medicor_lifestyleThe client wanted to stress the portability of their oxygen generator so shot the actors in everyday locales all around the Tampa Bay area, including Lowry Park Zoo. One of the specialties of this device is that it’s FAA approved. To demonstrate this unique quality, we obtained clearance to shoot inside Tampa International Airport.

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Feb 23
2013

This six minute special effects video for Hillsborough Kids Inc. of Tampa, Florida was the result of over a thousand man-hours of hand-crafted creativity. The concept and original art for the unique pop-up book was designed, drawn, painted and assembled by the CMR Staff prior to green screen high definition filming on our in house shooting stage and compositing to create the video.

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Jul 26
2010

Here’s the full article that appeared in the Tampa Bay Business Journal about the AAF 4th District www.FriendFlorida.org public service campaign.

It’s likely that Tampa Bay area residents know the beaches are oil-free. But people outside the area aren’t so sure.

Now, the American Advertising Federation – Fourth District, the affiliate of the national professional association representing Florida and the Caribbean, is giving the message an extra push. A national understanding of the condition of Tampa Bay area beaches is important not only to pirate ship cruise operators, jet-ski rental companies and the tourism industry, but to the economic health of a region built around the water.

Mike Weber, president of St. Petersburg media production company CMR Studios, is leading the AAF – Fourth District campaign. He was inspired to start the effort after attending the AAF national conference in Orlando in June.

“People I talked to thought that all the Gulf beaches were black with oil,” Weber said.

The campaign will involve television spots, print ads and other media promoting the website www.friendflorida.org, which contains links to social media channels Facebook and YouTube and encourages visitors to “friend” Florida. Each of the 22 AAF-Fourth District’s Florida chapters will produce and distribute advertising directing people to www.friendflorida.org.

The entire campaign, including the media buys, will be on a pro-bono basis, Weber said.

The idea is people will better understand the state of the beaches if they hear it from someone they know.

Timing is right

The campaign is set to help Florida as it stands at a crossroads for tourism marketing.

Visit Florida, the state’s official tourism marketing organization, on July 18 spent the last of the $12 million it received out of BP’s $25 million grant to Florida for tourism advertising.

BP denied Gov. Charlie Crist’s June 30 request for another $50 million for tourism advertising and has yet to officially respond to further appeals for funding.

With funding still stuck in the sand, Visit Florida is trying to figure out its options.

“There’s little chance that without additional funding from BP, or some other sources, we would be able to continue at any level for the next couple of months,” said Visit Florida spokeswoman Kathy Torian.

In the meantime, hotels are taking their own steps to bring in customers and keep the public informed.

Sirata Beach Resort & Conference Center in St. Pete Beach has its “Clean Beach Guarantee” that promises to waive early departure fees, allow a 6 p.m. cancellation on the same day of arrival and assist in finding other accommodations in event of a beachfront oil spill.

Negative perceptions around the country have shortened the booking window and cut into out-of-state group business, said Steve Rosenstock, marketing manager. “Everybody is losing some business because of the oil spill.”

Longboat Key Club & Resort has implemented its own “Clean Beach Guarantee” through the end of September that changed the cancellation policy from seven days prior to arrival to 24 hours.

Public Relations Manager Katherine Songster hopes the plan will increase people’s confidence.

“It’s a significant move on our part,” she said. “We want to make the consumer comfortable.”

While levels of business at the 218-room property are not dramatically different from a year ago, call volumes dropped at the height of negative press, Songster said.

Of particular concern was a call from a Tampa resident concerned about oil on Longboat Key beaches.

“We were all scratching our heads on that one,” Songster said. “It was a bit surprising someone so close to here had that perception.”

Multimedia experience
Pinellas County’s destination marketing organization Visit St. Petersburg Clearwater has taken a multimedia approach to keeping the public informed.
VSPC received $1.15 million from BP’s $25 million tourism advertising grant to Florida.
VSPC first increased the frequency of television and radio spots in the Tampa Bay and Orlando markets, which are the two major feeder markets for summer tourism.
VSPC’s efforts also have included “Wide Open” themed print ads with aerial images of clean beaches, a rotator board at Tropicana Field, e-mail blasts and search engine optimization to link the VSPC website to oil-free Web searches.
This week VSPC initiated “Underwater Updates,” short videos of footage from the reef system spanning the length of Pinellas County’s beaches.
The videos appeal to another important segment of area tourism, scuba tourism, VSPC Executive Director D.T. Minich said in a release.
Live Web cam images have been a component of both VSPC and Visit Florida’s efforts to inform the public.
— Margaret Cashill


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Mar 13
2010

Reducing traffic on Florida highways may be as simple as getting workers to just stay home. That’s the message Bay Area Commuter Services wants to send in a video being written and produced by CMR Studios. The High Definition project will feature on-camera talent Art Edmonds. Bay Area Commuter Services, Inc. (BACS) is one of the Florida Department of Transportation’s nine commuter assistance programs within the state. It is a private, non-profit organization founded and funded by the State of Florida Department of Transportation to promote transportation alternatives to the single-occupant vehicle in the Tampa Bay area and surrounding counties. The agency operates in Hillsborough, Pinellas, Pasco, Hernando and Citrus counties. CMR has already produced two corporate videos and a series of award winning television commercials for the transportation agency.

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Feb 02
2010

Like many times before, the call came from a production company out of town. They were coming to Florida to shoot a commercial in a few weeks and wanted to rent our RED ONE camera package. As usual they needed RED support with a DIT (Digital Imaging Technician) and a 1st AC (Assistant Cameraman) but the details about the job were unusually slim. They said it was a two day shoot  at a stage in Orlando but couldn’t reveal any more. They completed the checklist of requested gear in the package, sent the deposit, an insurance certificate and that was the last I heard from them until I got the call sheet the evening before the shoot.

Tim Tebow Commercial Call SheetIt was Sunday. I was at home. I opened the email and read it, but ironically nothing stood out to me. I saw it was a large crew, shooting at Full Sail Studios in Orlando and the call time was 8am. I printed it out, put it on the kitchen counter and headed off to load the RED and gear for the trip. When I got back my wife said “You’re shooting a Super Bowl spot? That’s great.” I said “What are you talking about?” It turns out I had read all the details of the job except the big bold title on the front page Tebow Super Bowl Commercial. Suddenly it appeared that the job was going to be more interesting than expected.

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Sep 17
2009

Folk Fest 2009

folkfest2009To benefit Creative Clay, an arts program for adults with developmental disabilities, this local TV spot was created to advertise FolkFest, held every Fall in downtown St. Petersburg. Featuring photos and video from previous years, this was a simple, in-house editing job. Even though this spot was inexpensive to produce, the results are perfect in capturing the folk art theme of the event.

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Mar 01
2009

MOVIE Clips Virtual Theatre Lobby created by CMR Studios

Nationally Distributed MOVIE Clips CD-ROM Campaign Wins GOLD

A virtual movie theater on CD created by Tampa video and integrated media production company CMR Studios won two ADDY® awards including a Gold for interactive campaigns in the Tampa Bay Ad Fed competition. The CMR Studios staff created all of the content and programmed the interactive disc, designed and modeled virtual sets that included a highly interactive movie theater lobby, theater, arcade, screening rooms, a studio backlot and comiceven the rooftop skyline of Batman’s Gotham City. One disc in the series also contained exclusive content for the High School Musical films created by CMR for Walt Disney Studios.

Host Debra Schrils was shot in the CMR Tampa Bay green screen studio using the RED ONE digital cinema camera then composited into all of the locations and guide viewers through the many entertainment  options and disc interactivity.

Over a million of the CD-ROMs were distributed nationwide in theater lobbies by Capitol Color Mail. Released seasonally, the interactive program features previews for upcoming features from all of the major motion picture studios, advance screenings, movie themed games, exclusive behind the scene features, and even a virtual Batman comic series by DC Comics.

Get the best longbow by following the link.

With over 60,000 entries annually, the ADDY® Awards is the world’s largest advertising competition. Conducted annually by the American Advertising Federation, the ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising in all types of media. Read more about the geek culture, here.

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