Eleven model homes are going to star in their own online videos. Builder and developer Rottlund Homes has contracted with Tampa Bay production company CMR Studios to visually feature the amenities that will be shown on the Rottlund Homes corporate website. Unlike the virtual tours that are more common on real estate websites, these productions will lead viewers though the properties and showcase the high-end finishes, layout and design, using production techniques usually reserved for television commercials. The project will be shot in High Definition and the footage can be re-purposed later for TV commercials and promotional DVDs.
It’s no debate that technology is taking front stage in the Presidential race. While in town for the CNN/YouTube Republican debate, Congressman Ron Paul recorded radio commercials in Iowa from the CMR Studios in St. Petersburg. For studio owner Mike Weber the event was mildly ironic. He used to work in Iowa in 1976 when such a technological feat would have been far more uncommon. “We would spend a lot of money shipping tapes overnight between studios to do this.” Weber went on to say, “If you would have mentioned YouTube back then, people would have thought you were talking about real tubes in their TV sets!”
Launching a web and direct mail campaign, this Tampa client needed an informational video to educate the public about the services their profession provides, while positioning them as the experts in insurance adjusting. We wrote and produced this video. Since this is largely based on information, production planning started with extensive background research, then editing it to a reasonable length and shooting the supporting footage. Our archive of footage shot for our own stock library provided most of the dramatic scenes of destruction.
This Florida regional TV spot is all special effects. It was shot on the cyc in our infinity wall green screen studio.
Though it appears that both of the on camera talents are on stage together they are actually independent layers made possible by shooting the footage in our studio. It was then composited together seamlessly. The hardest part was getting the novice pizza thrower to catch the “pizza” in frame. (It’s really a rubber practice pizza used for training.)
This company needed an online sales tool to highlite the benefits of their technical training system. We worked with them to edit and refine their original script. We then shot the talent in HD on our green screen stage. In post production we added supporting graphics, stock footage and actual product demonstrations to create an informative and effective presentation compressed and optimized for online playback. (Just like you are watching.)
Tampa Bay video production company CMR Studios has recently completed construction of new video studio space. The expansion includes an “Infinity Wall” hard corner cyclorama (cyc) that allows for shooting special effects in-house. With a state-of-the-art florescent lighting grid bathing the space with color-corrected, even illumination, the camera views the seamless space as totally neutral. This allows for on-camera talent to be digitally layered with graphics, backgrounds, virtual sets and even other talent or the same talent replicated. Equipped with HD cameras and teleprompter, the studio has been busy since completion. Projects completed include corporate business videos for Western Reserve Life Insurance, AEGON, Xanthus Financial Services and Habitat for Humanity, regional TV Commercials for Hungry Howies and website videos for the Bonati Institute and Realtime IT Solutions.
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Groundbreaking
Outdoor ambiance and sound effects are essential to set the scene for this event.
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Real Kids
The voices of kids in foster care searching for their “forever family” make this message even more emotional. Originally recorded for presentation with the photo portraits in the Pinellas/Pasco Heart Gallery these are their real thoughts. The quotes were edited out of hours of interviews conducted with these children.
It’s no debate that technology is taking front stage in the Presidential race. While in town for the CNN/YouTube Republican debate, Congressman Ron Paul recorded radio commercials in Iowa from the CMR Studios in St. Petersburg. For studio owner Mike Weber the event was mildly ironic. He used to work in Iowa in 1976 when such a technological feat would have been far more uncommon. “We would spend a lot of money shipping tapes overnight between studios to do this.” Weber went on to say, “If you would have mentioned YouTube back then, people would have thought you were talking about real tubes in their TV sets!”
Tampa Bay video production company CMR Studios has recently completed construction of new video studio space. The expansion includes an “Infinity Wall” hard corner cyclorama (cyc) that allows for shooting special effects in-house. With a state-of-the-art florescent lighting grid bathing the space with color-corrected, even illumination, the camera views the seamless space as totally neutral. This allows for on-camera talent to be digitally layered with graphics, backgrounds, virtual sets and even other talent or the same talent replicated. Equipped with HD cameras and teleprompter, the studio has been busy since completion. Projects completed include corporate business videos for Western Reserve Life Insurance, AEGON, Xanthus Financial Services and Habitat for Humanity, regional TV Commercials for Hungry Howies and website videos for the Bonati Institute and Realtime IT Solutions.
