A single message from several Pinellas County Florida official voices made morphing a useful creative approach for this spot. All spokespersons were shot in our studio with particular attention paid to positioning to facilitate the best morphing. The high quality of the special effect was achieved using Shake compositing.
We recreated a press conference in the Florida Governor’s office in our studio for this advocacy commercial. Bonnie Agan plays the role of the Governor’s secretary. The large “press corps” group was actually done with only three voices.
Political spots don’t have to be hard hitting to get the message across. This one used humor very effectively for this Florida House race. Lanny Fuettere gives a great character voice read to make Big Al a friendly believable guy.
This is one spot in a long running campaign for this Tampa law firm that we have produced for several years now. We developed a style and format that has helped establish identity for the firm, provides background on their services, and meets the requirements of the Florida Bar Association while conveying a high quality image. Several scripts are done on location in each day of shooting. In some cases we shoot with two cameras to insure continuity and provide flexibility in editing. Our location lighting was done with warm tones in mind to convey sincerity. A stock reel of office shots for supporting scenes, used throughout the campaigns was blocked in advance and shot in just one day to minimize office disruption.
Close to Home
This commercial was shot on the USF St. Petersburg, Florida, campus. Recorded in high definition, it was distributed into the nearby downtown movie theater for pre-film advertising. Featuring a look at campus life using real USF students, student government helped with the casting and booking of all the talent. Shot in one day at locations all over campus and on downtown streets. The most complicated scene was the dorm room, since it was in a new building still under construction.
Hopes Breakfast Introduction
Telling the brief story of the Habitat mission, this video was used to set the stage for their annual fund raising kickoff event. We built this using extra b-roll footage from producing the full length video. Teaser clips of interview audio along with a poignant music track make this very effective.
This makes car pooling look attractive for more reasons than just saving money. Scouting sites is always more critical when shooting with location sound. We thought we had this one nailed an a little used side street. Well… first there was the lawn service and their leaf blowers, then the shoot ran into the lunch hour and everyone left the building in the background and kept driving by us to se what was going on rather than heading out the other direction.