Nov 01
2006

the_gameThe Game

Some people think that politics is a game. Advertising this referendum issue for St. Pete Beach, Florida, took that issue literally. The board game was made for the commercial and was a recreation of Gulf Boulevard with toy block buildings similar to the actual street. Drama was added to visuals by using lighting effects on the prop as well as in our studio backdrop. Depth was accomplished by using macro settings on the camera. The angles and moves were made possible by mounting the camera on our jib.

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Oct 26
2006

United
A single message from several Pinellas County Florida official voices made morphing a useful creative approach for this spot. All spokespersons were shot in our studio with particular attention paid to positioning to facilitate the best morphing. The high quality of the special effect was achieved using Shake compositing.

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Oct 16
2006

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I Pledge
We recreated a press conference in the Florida Governor’s office in our studio for this advocacy commercial. Bonnie Agan plays the role of the Governor’s secretary. The large “press corps” group was actually done with only three voices.

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Oct 13
2006

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Dingfelder Follies
Mike Weber goes into show announcer mode for this Broadway musical political spot parody. All of the music and effects background was customized from tracks in the CMR library.

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Oct 02
2006

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Big Al
Political spots don’t have to be hard hitting to get the message across. This one used humor very effectively for this Florida House race. Lanny Fuettere gives a great character voice read to make Big Al a friendly believable guy.

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Sep 09
2006

kennedy_lawThis is one spot in a long running campaign for this Tampa law firm that we have produced for several years now. We developed a style and format that has helped establish identity for the firm, provides background on their services, and meets the requirements of the Florida Bar Association while conveying a high quality image. Several scripts are done on location in each day of shooting. In some cases we shoot with two cameras to insure continuity and provide flexibility in editing. Our location lighting was done with warm tones in mind to convey sincerity. A stock reel of office shots for supporting scenes, used throughout the campaigns was blocked in advance and shot in just one day to minimize office disruption.

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Jun 11
2006

“I’m Going To..”
This national spot features a parody of the famous “I’m going to Disney World.” Instead of a vacation, this graduate gets advice on student loans.


Headlines
A simple graphics based spot with a strong call to action. The headlines were all recreated from real stories selected from online archives.

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May 25
2006

habitat_timelapseOne House every 26 Minutes
The frenzied activity of a large crew of volunteers is captured as they erect a house frame in a single morning.

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Mar 24
2006

usf-stpetersburgClose to Home
This commercial was shot on the USF St. Petersburg, Florida, campus. Recorded in high definition, it was distributed into the nearby downtown movie theater for pre-film advertising. Featuring a look at campus life using real USF students, student government helped with the casting and booking of all the talent. Shot in one day at locations all over campus and on downtown streets. The most complicated scene was the dorm room, since it was in a new building still under construction.

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Mar 24
2006

Hopes Breakfast Introduction
Telling the brief story of the Habitat mission, this video was used to set the stage for their annual fund raising kickoff event. We built this using extra b-roll footage from producing the full length video. Teaser clips of interview audio along with a poignant music track make this very effective.

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