This Florida regional TV spot is all special effects. It was shot on the cyc in our infinity wall green screen studio.
Though it appears that both of the on camera talents are on stage together they are actually independent layers made possible by shooting the footage in our studio. It was then composited together seamlessly. The hardest part was getting the novice pizza thrower to catch the “pizza” in frame. (It’s really a rubber practice pizza used for training.)
This company needed an online sales tool to highlite the benefits of their technical training system. We worked with them to edit and refine their original script. We then shot the talent in HD on our green screen stage. In post production we added supporting graphics, stock footage and actual product demonstrations to create an informative and effective presentation compressed and optimized for online playback. (Just like you are watching.)
The voices of kids in foster care searching for their “forever family” make this message even more emotional. Originally recorded for presentation with the photo portraits in the Pinellas/Pasco Heart Gallery these are their real thoughts. The quotes were edited out of hours of interviews conducted with these children.
After much praise from a video we produced the previous year, Habitat for Humanity turned to us again to create a moving video to help create awareness and recruit volunteers for its cause. Told from the perspectives of both Habitat homeowners and volunteers, this video was a huge success for the organization.
Religious Community Services
An inside look at the remarkable tasks being performed by this organization. Written and directed by Bob Swanson, this was shot in numerous locations over several days. Different versions of this were produced to inform the public, recruit volunteers, raise funds, and involve religious groups.
Some people think that politics is a game. Advertising this referendum issue for St. Pete Beach, Florida, took that issue literally. The board game was made for the commercial and was a recreation of Gulf Boulevard with toy block buildings similar to the actual street. Drama was added to visuals by using lighting effects on the prop as well as in our studio backdrop. Depth was accomplished by using macro settings on the camera. The angles and moves were made possible by mounting the camera on our jib.