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Folk Fest 2009
To benefit Creative Clay, an arts program for adults with developmental disabilities, this local TV spot was created to advertise FolkFest, held every Fall in downtown St. Petersburg. Featuring photos and video from previous years, this was a simple, in-house editing job. Even though this spot was inexpensive to produce, the results are perfect in capturing the folk art theme of the event.
The Bonati Institute found that potential patients wanted information about the advanced spinal treatments they offer, but there were not enough opportunities for the live seminars they conduct around the country. Plus it demanded a lot of the doctor’s time. Online seminars offered them time and cost savings. In addition they could reach more people.
We shot the HD video on our green screen stage and edited the project to insert graphic and video elements. The final production contains the same information that is presented in live seminars. We then created a mini-site that is contained within the Bonati site. It provides playback of this video with advanced chapter capability so the viewer can advance to specific points of interest. The rest of the mini-site contains text information and other patient videos.
The end result is more potential patients are reached, while the doctors spend more time in the operating room and less time in a hotel room.
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Wild Wings
Mike Weber is both voices on this “Wild Thing” parody for an Arizona wing house. We customized one of our library music tracks to match the “lyrics” performed by Mike, then we digitally processed his voice to get the “Barry White” resonance needed.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
The Geekster
You can just picture the glasses and pocket protector on the geek in this spot that ran in several Florida radio markets.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
The Big Game
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
NHRA
Sunday! Sunday! Sunday! This is one of those traditional sound effects laden raceway spots in all it’s loud glory. Part of an ongoing radio spot campaign we produce for this Tuscon, Arizona speedway. The copy is read with real attitude then some digital magic including pitch shifting, compression, EQ and a tight reverb add the final touches.
The Quiet Life
The client wanted to stress the portability of their oxygen generator so shot the actors in everyday locales all around the Tampa Bay area, including Lowry Park Zoo. One of the specialties of this device is that it’s FAA approved. To demonstrate this unique quality, we obtained clearance to shoot inside Tampa International Airport.
A video production promoting participation in the foster care program for Hillsborough Kids Inc. of Tampa, Florida, presented a challenge for us. The stories were heart-wrenching and personal, but because of privacy issues they couldn’t show any of the families involved.
Unique Approach
Studio president and creative director Mike Weber presented HKI with the concept of writing a script that was the blending of several true cases into the story of one child. The treatment would be done in a form parents can relate to: a storybook. More specifically, a pop-up storybook that would become a virtual set for the six-minute video. The live action actors would be inserted into the pages using greenscreen compositing. “It seemed like a simple idea at the time” says Weber. But original artwork takes time. Ultimately CMR artists Adam Weber, Melissa Cozart, and Marina Weber devoted nearly a thousand man-hours over sixth months to producing the one of a kind book.
Local Landscape
Every page turn reveals one of eleven scenes depicting: the Tampa skyline, the University of Tampa, a house, various interior settings, Busch Gardens and Lowry Park Zoo. They each open into dimensional art that was then shot close-up in HD. All the actors that appear on camera also appear on the pages of the book, so artist Marina Weber had the job of creating their likenesses, along with a whole cast of paper extras. Dimensional background plates and animation elements add even more detail that wouldn’t be possible to physically fold in the book.
High Def Video and Special Effects
Renu Parker, General Counsel at HKI, edited the script and selected talent through Alexa Talent and Modeling to match their typical client profile. Rich Roddman directed the greenscreen shoot on the in-house CMR stage. Adam Weber handled shooting the HD footage of the pop-up book virtual set and designing unique pinpoint lighting for each scene. Page manipulation was done by Marina and Melissa.
Like puppeteers, they hid behind the book and wore green gloves so their hands could be removed from the shots later.
Post-Production
Once all the HD footage was shot, the multi-talented CMR production team changed roles again. Melissa edited the footage in Final Cut, while both she and Adam composited together all the pieces using Shake. They put the actors “in” the book, added background plates, animated elements, did color correction and color grading. Mike Weber then added a customized music track and sound effects for each scene before the final audio mix and project completion.
Award Winning Work
The HKI project was recognized for excellence with a national TELLY Award.
This six minute special effects video for Hillsborough Kids Inc. of Tampa, Florida was the result of over a thousand man-hours of hand-crafted creativity. The concept and original art for the unique pop-up book was designed, drawn, painted and assembled by the CMR Staff prior to green screen high definition filming on our in house shooting stage and compositing to create the video.
