Reducing traffic on Florida highways may be as simple as getting workers to just stay home. That’s the message Bay Area Commuter Services wants to send in a video being written and produced by CMR Studios. The High Definition project will feature on-camera talent Art Edmonds. Bay Area Commuter Services, Inc. (BACS) is one of the Florida Department of Transportation’s nine commuter assistance programs within the state. It is a private, non-profit organization founded and funded by the State of Florida Department of Transportation to promote transportation alternatives to the single-occupant vehicle in the Tampa Bay area and surrounding counties. The agency operates in Hillsborough, Pinellas, Pasco, Hernando and Citrus counties. CMR has already produced two corporate videos and a series of award winning television commercials for the transportation agency.
Like many times before, the call came from a production company out of town. They were coming to Florida to shoot a commercial in a few weeks and wanted to rent our RED ONE camera package. As usual they needed RED support with a DIT (Digital Imaging Technician) and a 1st AC (Assistant Cameraman) but the details about the job were unusually slim. They said it was a two day shoot at a stage in Orlando but couldn’t reveal any more. They completed the checklist of requested gear in the package, sent the deposit, an insurance certificate and that was the last I heard from them until I got the call sheet the evening before the shoot.
It was Sunday. I was at home. I opened the email and read it, but ironically nothing stood out to me. I saw it was a large crew, shooting at Full Sail Studios in Orlando and the call time was 8am. I printed it out, put it on the kitchen counter and headed off to load the RED and gear for the trip. When I got back my wife said “You’re shooting a Super Bowl spot? That’s great.” I said “What are you talking about?” It turns out I had read all the details of the job except the big bold title on the front page Tebow Super Bowl Commercial. Suddenly it appeared that the job was going to be more interesting than expected.
Nationally Distributed MOVIE Clips CD-ROM Campaign Wins GOLD
A virtual movie theater on CD created by Tampa video and integrated media production company CMR Studios won two ADDY® awards including a Gold for interactive campaigns in the Tampa Bay Ad Fed competition. The CMR Studios staff created all of the content and programmed the interactive disc, designed and modeled virtual sets that included a highly interactive movie theater lobby, theater, arcade, screening rooms, a studio backlot and even the rooftop skyline of Batman’s Gotham City. One disc in the series also contained exclusive content for the High School Musical films created by CMR for Walt Disney Studios.
Host Debra Schrils was shot in the CMR Tampa Bay green screen studio using the RED ONE digital cinema camera then composited into all of the locations and guide viewers through the many entertainment options and disc interactivity.
Over a million of the CD-ROMs were distributed nationwide in theater lobbies by Capitol Color Mail. Released seasonally, the interactive program features previews for upcoming features from all of the major motion picture studios, advance screenings, movie themed games, exclusive behind the scene features, and even a virtual Batman comic series by DC Comics.
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With over 60,000 entries annually, the ADDY® Awards is the world’s largest advertising competition. Conducted annually by the American Advertising Federation, the ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising in all types of media. Read more about the geek culture, here.
The highest state-of-the-art in video production has arrived in Tampa. CMR Studios is the first facility in Tampa Bay with the new RED ONE Digital Cinema Camera and to offer the complete RED workflow for production and post. The new camera shoots Ultra High Definition 4k images that are five times higher resolution than all previous HD cameras. The complete CMR RED camera package includes 35mm cine prime and zoom lenses by Zeiss and Cooke that provide the depth of field and selective focus usually associated with film cameras.
Among the first in the world, studio owner Mike Weber ordered the new RED ONE camera over a year and a half ago while it was still in development by the Red Digital Cinema Camera Company. The camera is unique because of the ultra high definition quality, dynamic range and file output in RAW format that is essentially digital film. Shooting on RED at 4K allows for delivery in several format resolutions from the same footage. Output can be 4K, 2K, HD 1080, HD 720, SD and even vertical HD for digital signage. Because the creative freedom in post-production is limitless, it is ideal for both cinematic images and special effects. The film “Wanted,” in theaters now, was shot using the RED ONE. In addition to feature film work CMR clients who will use the advanced camera include: indie films, broadcast, corporate marketing and advertising agencies who want to shoot national quality commercials.
CMR Studios can be booked to do all aspects of production and post using the RED ONE. The camera is also available for rental to qualified professionals anywhere in Florida. For more information visit http://www.RedOneFlorida.com.
Eleven model homes are going to star in their own online videos. Builder and developer Rottlund Homes has contracted with Tampa Bay production company CMR Studios to visually feature the amenities that will be shown on the Rottlund Homes corporate website. Unlike the virtual tours that are more common on real estate websites, these productions will lead viewers though the properties and showcase the high-end finishes, layout and design, using production techniques usually reserved for television commercials. The project will be shot in High Definition and the footage can be re-purposed later for TV commercials and promotional DVDs.
It’s no debate that technology is taking front stage in the Presidential race. While in town for the CNN/YouTube Republican debate, Congressman Ron Paul recorded radio commercials in Iowa from the CMR Studios in St. Petersburg. For studio owner Mike Weber the event was mildly ironic. He used to work in Iowa in 1976 when such a technological feat would have been far more uncommon. “We would spend a lot of money shipping tapes overnight between studios to do this.” Weber went on to say, “If you would have mentioned YouTube back then, people would have thought you were talking about real tubes in their TV sets!”
All the expertise that we have gained and the facility we’ve built combine to make CMR Studios the perfect resource in Tampa Bay for independent film production and post. Ideally the filmmaker brings us in early in the process so we can assist with pre-production and shooting. We can help avoid the common pitfalls of lower budget films right from the start. But you can also bring your project to us after it’s underway for us to finalize the finishing touches, fix problems and bring your vision to the screen.
Often budget minded directors have already done a rough-cut edit on their laptop with Final Cut. Since we’re using Final Cut Studio 2 HD we can import the edit as a starting point, saving time and money. Our comfortable suites give you plenty room to work.
Once we’re done we can master your DVD for festival applications, shopping for a distributor or direct sale. You also walk with the whole film on a hard drive with the session files, timelines, M&E and final output, ready for film transfer when you make your deal.
Funny… nobody saw that boom mic or light stand when you were shooting the scene! We can get rid of them. Or you may need high-end special effects and wire removal on those stunts to make them real. We do that and more in Shake. For example, using the green screen hard cyc on our insert stage you can do special effects or even add people to scenes.
Of course you shot in HD but you want a “film look” as well. Color correction is more important in movies than anywhere. We also have the plug-ins to select the film stock you want to emulate.
Special effects require special attention when it comes to sound. Often it requires creating a sound that doesn’t even exist in real life. Combining Foley with our extensive library of sound effects as well as acquiring new sounds we can create a unique signature for you.
Problems with dialogue are common even in big budget films. It get’s compounded on smaller budgets where the audio is sometimes the last consideration on set. Partial scenes, single actors and even complete replacement are all jobs we’ve tackled.
Great sound comes from attention to detail. Proper sound effect placement and ambience along with musical score that fits the film and punctuates action are elements that make a film succeed. We bring decades of sound recording experience to your film.
CMR Studios in St. Petersburg has been awarded a contract for post production services on “Descansos,” a independent film featuring Gary Busey, Charles Durning, and supermodel Cindy Taylor. The film takes its name from a Spanish word – Descansos – which means “resting places.” It tells the story of a man compelled to rid the world of roadside memorials to victims of traffic accidents. He ends up trapped on a remote island where he must face his inner fears and conflicts after he meets a mysterious woman who tends one of those crosses. The film is being finished in one of CMR Studios’ Final Cut HD suites by senior editor Rich Roddman. Work includes the final edit, color correction and compositing the special effects. Mike Weber is overseeing the dialogue replacement, sound effects, Foley and the final mix of the audio track in their ProTools audio suite. Produced by Gulf+Atlantic Films, written and directed by J. Michael Kipikash the film was shot entirely in the Tampa area. The production team includes LA Based composer Don James and Midwest based effects house Dimension-X. Since the project collaborators are geographically separated they are utilizing a web-based workflow, sharing the digital video and audio files over the internet as they are completed. CMR has also been providing compressions of the trailers in Macromedia Flash and the new Apple H.264 codecs for superior quality in online video viewing by distributors and film festival organizers.
CMR Studios now offers High Definition Video services to our clients. Two of our editing suites are running Apple’s Final Cut Pro HD, providing the ultimate in flexibility allowing us to work in any format from DV through uncompressed HD. CMR utilizes Blackmagic hardware for an HD-SDI I/O and true pixel per pixel monitoring without having to resize the image. CMR also took delivery of three (3) Sony HDV Cameras. These small and highly versatile cameras offer the beautiful imagery of 1080 lines of horizontal resolution versus 486 on standard definition video, giving a more film-like quality image, which translates to the look of a higher budget production, yet we’ve managed to keep the pricing of HDV the same as standard definition. This new format is changing the way companies produce projects. You can now future-proof your projects by shooting in HD. CMR’s experience with this new technology continues to grow. Productions include local area commercials and corporate videos shot around the Tampa Bay area and abroad, with a production shot on location in Roatan, Honduras, wrapping in late Spring ’05.
A time-lapse film for ship-builder Maritrans by St. Petersburg video production company CMR Studios was awarded two Silver ADDYs for Cinematography at the Tampa Bay Advertising Federation ADDY Awards and the 4th District Advertising Federation ADDY Awards. “Eight Months in Five Minutes” documented the double hulling of the fuel barge “Ocean States.” Director of Photography Mike Weber utilized multiple synchronized cameras at the Port of Tampa to capture the disassembly and rebuilding of the ship last year. Camera positions varied from high on the catwalks of the dry dock to the bottom of the bilge inside the hull. CMR utilized their proprietary time-lapse techniques to turn the eight months of footage into a dramatic five minute show that Maritrans uses at trade shows and for web marketing.