Nov 16

You may have dug out your copy of “The Nightmare Before Christmas” to begin the holidays. It’s one of our favorite examples of stop-motion animation. On a much smaller scale you can demonstrate product features using the same technique. It’s less expensive than computer generated animation because time-consuming 3d modeling isn’t needed. We work with the actual product to bring it to life. For example, we just finished a video demonstrating the multiple adjustment and accessibility features of a medical treatment chair. Using the actual chair, we shot hundreds of photos in our green-screen studio, (actually blue this time) and then composited the keyed shots in a medical facility environment. The resulting animation was then used as part of a longer video that demonstrated the chair and expanded on the benefits.
Here’s a behind the scenes look at setting up and shooting the stills followed by the final animation. Adam should have had a Fitbit on to count his steps!

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Aug 04

Tampa Video Production Company CMR Studios gets 5 star Google reviews

Your business or best-selling product must have some fans. You need to use their words to sell for you. Get reviews and use them. There is nothing you can say that carries as much weight as the words from someone who plunked down their own cash to buy your stuff, and then was happy about it.

A review video is one of the easiest to create, because they have done the writing for you. Now making that review video pretty isn’t quite as simple. It involves animating the words in an attractive graphic image so that they become a real video. Just like in your business, it takes the right tools to do that. You need to layer the text over a background image or video. You see that done all the time on TV commercials. It may seem simple, you may already do that sort of thing in Photoshop. But what looks simple actually takes animation software and more importantly, knowing how to use it properly. That’s where a video production company can save you time and money. They also have an Art Director who is a full-time professional trained to make it look like the commercials we see on TV and like what your prospective customer expects. Your video needs to be professional and represent you well, or it won’t work.

NEXT: Target Your Audience

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Aug 03

It is very common to see advertisements that talk about the features of a product. They make the viewer draw their own conclusions about whether those features actually mean anything significant enough to move them to a sale. You need to draw a connection between the features and explain how they benefit the user by making it personal.

That is the difference between features and benefits. Here’s an example:

Benfits in video productionThe features of a pencil would be:  It’s made of wood, has a graphite center and a rubber tip.

The benefits of a pencil are: It is your perfect word processor. A pencil allows you to write down your thoughts, remember them later and pass them on to others. It requires no batteries or power. It also allows you to change your mind or correct mistakes with ease.

As a video script that might translate to: You’ve run out of milk again. It seems that even though you tell others in your family to get milk at the store, nobody seems to remember it. End this frustration with the “Acme” pencil. Use it to make a note on any handy piece of paper anywhere. It will remind everyone what you need. Do you already have milk but you’re out of bread? No problem. Just use the convenient eraser end to remove milk from the list, and then add bread. Order your “Acme” pencil online before Monday and get a pad of paper free.

Of course, there are many more benefits of a pencil, but you get the idea. Your customer wants to hear how you can help them solve a problem. They want their own story, not yours. You present a problem. Then introduce your product solution. Wrap it up with how to get your product, and a limited time offer to encourage prompt reply. Sure it’s not an award winning piece or creativity, but it’s effective. It’s the tried and true format of every direct marketing advertisement and has sold millions of dollars of products. It will work for you too. Do it today!

TOMORROW: Rave Reviews

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Aug 02

yourwebsite video production content sourceYour website provides you with easy resources for your marketing video. You’ve already done the initial legwork to build that. It also makes adding a video using that content part of a true advertising campaign. Your “about us” page is a great place to get content for a generic video or one that introduces your professional services. But remember, the main reason you are making your video is to get business or sell a specific product. Never lose sight of that goal. And remember to stick with just one product or service per video. There is a temptation to tell everyone about everything you do to build brand identity. You have to stick to that single video subject discipline to be successful. Video viewers have a short attention span and multiple topics can confuse them. If you have more to say, do it in multiple videos. Plus, make your videos produce a return on investment by actually selling something or getting a solid lead. Build your brand by selling, not by just talking about yourself. It will pay off right away.

Start with your product and service pages to get ideas. What is your best-selling product or service? Use that one first and create a terrific offer for it. Though ideally we are going to sell a product, it may be that you offer a service. In that case offer a discounted consultation or even free report in exchange for contact information. It’s called a “lead magnet”. Get very specific with your lead magnet. It doesn’t mean that is all that you do, but selling that one great product will build your reputation and by extension, your brand. It also generates a new customer that you can then market your other items to.

TOMORROW: Features and Benefits

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Aug 01

The biggest mistake you can make when producing a marketing video is too much content.

Your video message needs to be focused. (pun intended) Think of a bed of nails. A Yogi can lay on that and not get hurt because his weight is distributed over many small points. But you may have stepped on a single nail at some point and know what happens. You get the same result by targeting your video with a single message. It punches though. If you have more that you want to say, make another video

Sticking with a single message also simplifies the process dramatically. You eliminate the process of fitting all that stuff together so it makes sense. Think of your video as a story. It has to have a beginning where you present a problem, then you introduce your product or service solution, and you conclude with a “call to action” where you tell the viewer where they can get that solution. Start planning your video with the end in mind and make sure you have an offer to close the sale.

TOMORROW: Picking The Subject

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Jul 31

Tampa Bay Video producer Mike Weber discuses video marketing on social media.Everywhere you look online you see the importance of integrating video into your marketing mix. Some statistics go so far as to imply that if you don’t have a video on your website or social media pages, you may as well hang a “closed” sign on your door because you are doomed to failure.

Using video now goes beyond the traditional commercial especially when used in a combination of seo and a website SEO checker. When properly implemented, it is an essential part of search engine optimization for your website, a powerful lead generator and a direct sale tool. For example, Forrester research found that your chance of being on page one of Google® search results is 53 time higher with a video on your website. An amazing 90% of shoppers find a video is helpful in making their online buying decisions. In short, if you aren’t using videos in your marketing, you are losing sales.

But, faced with deciding what to feature in your video and where to start can seem like a daunting task. After all, you don’t make videos for a living. How can the average person know how to do all the technical stuff necessary? Plus, writing a script or planning a video, hits most people with the proverbial writer’s block and they just give up.

My job is to do make creating your video easier. In this series of posts, I’ll go through the process step by step so you will know what to do, or what to expect from professionals you hire.

TOMORROW: Where to Start – Deciding on Your Message

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Mar 07

Video advertising used to be mass media. You made a commercial and put it on a TV station for everyone to see. Most of the people you paid for to see that video had no interest in what you were selling at that time, so they ignored it. The ones who needed what you were selling paid attention. The more people that saw your commercial, the more likely it was that you would sell something. It’s why Super Bowl® commercials are so expensive.  It’s also why TV is called BROADcasting.

PLay videos online by Tampa video production company CMR StudiosNow we have the luxury of inexpensively hammering that message nail home online to a specific group of people though targeting your prime potential clients with paid views in social media. Even better, you will also be reaching your own pre-qualified group of social media friends and followers, as well as website visitors for free.

Here are a couple of important points to consider:

Website landing pages with video have 64 – 300% more sales.

Videos used in email marketing increase your click-through rates by 96%  so include a link to your videos in the signature of every email you send or use it as a response to questions.

The thing to remember is to start by targeting the correct message to the specific audience you want to reach online. Generate income that way and then when your budget can stand it also include that broadcast market. That also can be targeted by selecting cable channels or TV shows that your audience is likely to watch. The TV salesperson or media buying agency can help you with that. When your targeted audience also sees the spots there, it will build your brand significantly while also reaching the people who are not connected with your online channels.

Determine this target audience right from the start of your planning. The script should be written with them in mind.

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