Jul 31
2017

Tampa Bay Video producer Mike Weber discuses video marketing on social media.Everywhere you look online you see the importance of integrating video into your marketing mix. Some statistics go so far as to imply that if you don’t have a video on your website or social media pages, you may as well hang a “closed” sign on your door because you are doomed to failure.

Using video now goes beyond the traditional commercial. When properly implemented, it is an essential part of search engine optimization for your website, a powerful lead generator and a direct sale tool. For example, Forrester research found that your chance of being on page one of Google® search results is 53 time higher with a video on your website. An amazing 90% of shoppers find a video is helpful in making their online buying decisions. In short, if you aren’t using videos in your marketing, you are losing sales.

But, faced with deciding what to feature in your video and where to start can seem like a daunting task. After all, you don’t make videos for a living. How can the average person know how to do all the technical stuff necessary? Plus, writing a script or planning a video, hits most people with the proverbial writer’s block and they just give up.

My job is to do make creating your video easier. In this series of posts, I’ll go through the process step by step so you will know what to do, or what to expect from professionals you hire.

TOMORROW: Where to Start – Deciding on Your Message

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