Feb 15

Get ready to binge watch videos from Facebook, and change your video production plans. They are making a big move to turn the social network into a destination for watching video with a new Facebook Video app for smart TVs, Amazon Fire and Apple TV. This pits them against YouTube, and will make a big difference in advertising spending, placement, and viewers’ attention It also will make creating quality, entertaining branded content even more important. It also makes a ne revenue stream available to creators because Facebook will have a new strategy of paying creators for exclusive professional video content.

The app will initially be available on app stores for Apple TV, Amazon Fire TV, and Samsung Smart TV, with other devices to come.

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