This is one spot in a long running campaign for this Tampa law firm that we have produced for several years now. We developed a style and format that has helped establish identity for the firm, provides background on their services, and meets the requirements of the Florida Bar Association while conveying a high quality image. Several scripts are done on location in each day of shooting. In some cases we shoot with two cameras to insure continuity and provide flexibility in editing. Our location lighting was done with warm tones in mind to convey sincerity. A stock reel of office shots for supporting scenes, used throughout the campaigns was blocked in advance and shot in just one day to minimize office disruption.