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This commercial was shot on the USF St. Petersburg, Florida, campus. Recorded in high definition, it was distributed into the nearby downtown movie theater for pre-film advertising. Featuring a look at campus life using real USF students, student government helped with the casting and booking of all the talent. Shot in one day at locations all over campus and on downtown streets. The most complicated scene was the dorm room, since it was in a new building still under construction.