Apr 16

“Right Sized Care”
This is a cute spot with cute kids doing what cute kids do visiting the doctor.

They say to never work with animals and kids. Well, the animals were all only animated so the kids were the only challenge. We kept them busy and happy by playing with them between takes. Shooting fast to minimize down time also helped. We also didn’t make a big deal about directing them, minimized retakes and then kept the camera rolling during prep and rehearsal time to catch the kids being themselves. The result is a very genuine “performance.”

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