Where the Locals Go
A custom animated open and rolling stock shots around St Petersburg established a truly local Florida identity for this dealership. Modeled after a classic postcard image the opening animation comes to life. The image was further used in the campaign on billboards throughout the Tampa Bay area. We shot rolling stock footage of the cars using local landmarks over a two day period. Saving time and production costs for the client when it was used for multiple spots. The typical car spot disclaimer was parodied to say “Amateur drivers on open St. Pete streets.” It got a chuckle from those quick enough to notice it.